In our group we discussed a few things we thought that was a potential film horror person or audience. I had very creative ideas and expanded on very metaphoric examples, such as the gummy bears. As these sweets are very chewy, tastes sweet and addicting. I almost related it to gore in horror and some plots within the genre where the characters have addictions or are driven mad...
For the gender ratio, I would note that we re-discussed how the ratio would be best 60:40 as male to female as males would still be a major audience that would be more catered to due to the multiple factors already involved.
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