Case Study

Jumanji (2) - Welcome to the Jungle (2017)

Social Media

• Use of twitter, instagram, (eventually (when closer to airing date) predictably could be advertised on Snapchat similar to the marketing of the latest films e.g Despicable Me 3)

• Tweeted and pinned on Dwayne Johnson’s twitter account - Major actor starring in the film https://twitter.com/TheRock/status/880406454573834240

Official Websites

• Official twitter: https://twitter.com/jumanjimovie?lang=en

• IMDb: http://www.imdb.com/title/tt2283362/

Trailer

• Uploaded on YouTube, allowing the trailer to be viewed by a global audience

• This is generally the easiest way for word-of-mouth to be ignited (through social media)